DotModus Case Study

AI in Ad Tech: Navigating a changing media landscape in the COVID-19 era

The speed of change in publishing and advertising — accelerated by the impact of the pandemic — demands agile response and operational efficiency from publishers and agencies. The most successful agencies and media companies are putting in place cloud-enabled platforms and processes to help them better manage audiences and spend.

AI-driven audience segmentation

Group audiences using trends in activity and behaviour that may not always be apparent to human analysts.

True personalisation

Tailors ads and content to each consumer’s behaviour and preferences. Personalise every experience at scale.

Better ROI measurements

Use machine learning to target, predict, and prioritise audience interactions and generate more accurate ROI measurements.

Richer video analysis

Determine the content, mood, themes and logos contained in any number of videos for the more comprehensive video reports.