Our data solutions are helping agencies understand their audiences more deeply. By leveraging custom machine learning algorithms, they are creating more personalised experiences, enhancing ad impact and driving growth.
Few sectors have been hit as hard by the COVID-19 pandemic as digital publishing and advertising. Though many digital publishers have benefitted from audience growth and increased online traffic during national lockdowns when people were asked to stay home, the economic pressures of the virus have prompted most brands to cut back severely on their ad spend.
We help organisations to use machine learning to build cognitive systems that streamline operations, better predict spend/cost and deliver flexible, personalised, and cost-effective audience engagements.
Automatically analyses and groups the audience in segments, using trends in activity and behaviour that may not always be apparent to human analysts.
AI effortlessly tailors ads and content to each consumer’s behaviour and preferences. Personalise every experience at scale.
Use machine learning to target, predict, and prioritise audience interactions and generate more accurate ROI measurements
AI can determine the content, mood, themes and logos contained in any number of videos for the more comprehensive video reports.